Toyota has once again been crowned the most valuable global automotive brand by Interbrand in their annual Best Global Brands study. The company was fortunate enough to nab the number six spot in this year's study, climbing up two spots from 2014.
In the 2015 Best Global Brands study, Interbrand praised Toyota for its selection of high-quality products. Within the past year, the brand has launched 12 new or refreshed products that have performed well on the market. Popular new or updated vehicles, including the Prius, Tacoma, Land Cruiser, RAV4 and Avalon, helped it move up on this year's list. Other initiatives, such as the all-new Mirai fuel-cell model and the introduction of Toyota Safety Sensing packages have taken the brand to new heights.
"Making guests our top priority, Toyota has done a better job than ever this year of delivering exciting new, ever-better products with exceptional styling, performance and value," said Jack Hollis, group vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. "Toyota's rise and continued improvement on Interbrand's Best Global Brands ranking reflects our guests' trust in the efforts of our dedicated dealers and team members."
With a brand value estimated at $49 billion according to Interbrand, Toyota's growth and overall achievements are not expected to slow down anytime soon. Stop by Vandergriff Toyota to check out each of our brand-new Toyota models and discover why we're a leader in the automotive industry.
