Toyota Safety Sense was created because Toyota made safety a core focus long before introducing one of the world’s most celebrated driver-assist systems. The company has a dedicated division that works to advance safety technology. In 2011, Toyota launched the Collaborative Safety Research Center (CSRC) to strengthen its efforts in mobility safety. Since then, the CSRC has teamed up with universities, hospitals, and leading experts to study how to reduce crash injuries, better understand driver behavior, and prevent accidents. The impact has been significant.
Toyota Safety Research Center Completes 100th Project
Toyota’s CSRC is committed to research that helps reduce collisions. Because crashes can have serious consequences, every advancement that improves protection for drivers and passengers helps move vehicle safety forward. On June 3, 2025, Toyota announced that its partnership with the Massachusetts Institute of Technology (MIT) AgeLab resulted in the CSRC’s 100th completed research project.
Reflecting on the accomplishment, CSRC Director Danil Prokhorov shared, “This is a significant milestone for CSRC and demonstrates our commitment to Toyota’s vision of a future safe mobility society for all, with the ultimate goal of zero traffic fatalities.” The project with MIT explored how drivers and pedestrians interact with technologies like mobile devices and in-car touchscreens.
With support from MIT AgeLab scientist Dr. Bryan Reimer, this 100th project highlighted the close collaboration between Toyota and MIT. The research provided valuable insights, including data on voice-based human-machine interaction and patterns of driver-pedestrian behavior. The team also studied how driver-assist technologies influence behavior and how drivers manage tasks unrelated to driving.
Looking ahead, Toyota’s research center has outlined its next 10 projects. Future collaborations will include the University of Waterloo, Oregon State University, Ohio State University Injury Biomechanics Research Center, and Auburn University. For now, Toyota is celebrating this milestone while working to apply the latest findings to improve safety for all drivers.
Stay connected with us to follow Toyota’s newest achievements and learn more about the importance of its ongoing partnership with MIT.
Learn More About Toyota's Safety Milestone
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