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The 2025 espnW: Women + Sports Summit in Ojai, CA, delivered a memorable and uplifting experience for women athletes and for Toyota. Marking the 10th year of the Toyota Everyday Heroes program, the company celebrated girls and women who are making a real impact in sports. Each honoree was awarded $15,000 in recognition of their achievements.
Toyota Safety Sense was created because Toyota made safety a core focus long before introducing one of the world’s most celebrated driver-assist systems. The company has a dedicated division that works to advance safety technology. In 2011, Toyota launched the Collaborative Safety Research Center (CSRC) to strengthen its efforts in mobility safety. Since then, the CSRC has teamed up with universities, hospitals, and leading experts to study how to reduce crash injuries, better understand driver behavior, and prevent accidents. 
The recent wildfires in California have been devastating for those directly impacted, as well as their families and friends. Support has been pouring in from across the state, nation, and world, including contributions from corporations. Among these is Toyota, a company actively providing aid to those affected by the fires. Each year, Toyota supports the American Red Cross and SBP, an organization dedicated to helping individuals and communities recover from natural disasters.
In recent years, the Toyota RAV4 Prime has established itself as one of the most attractive plug-in hybrid SUVs available. This model is renowned not only for its powerful driving experience but also for a range of premium features. For 2025, Toyota has rebranded the vehicle as the RAV4 Plug-In Hybrid.
Toyota is recognized as a leader in practical, safe, and reliable vehicles. Regardless of what you're eyeing, a Toyota is an excellent choice for a college student's car. With a diverse lineup that caters to everyone's needs and preferencesâĀĀfrom sporty and performance-oriented cars to comfortable and even luxurious modelsâĀĀToyota has top choices for college students.
Toyota is one of the most popular automakers in the world, renowned for its reliability, value, and safety. Toyota vehicles also feature plenty of enjoyable and helpful technology, along with high-performance engines that cater to both daily driving needs and sporty rides. These performance and technology enhancements make Toyota an even more attractive choice in 2024.
Toyota is the world's largest automobile manufacturer, with a rich history spanning several decades. Let's delve into how Toyota rose to prominence in the automotive industry.
National Car Care Month - Spring Cleaning and Maintenance Tips
April marks National Car Care Month! With warmer weather and clearer roads ahead, now is the ideal time to give your car the attention it deserves. After enduring the harsh winter elements, your vehicle deserves a thorough refresh to prepare it for spring and summer adventures. Here are some tips to kick-start the process.
Ensuring your safe arrival to school, work, or the grocery store is a priority every time you hit the road. Toyota has devoted significant resources to crafting vehicles that prioritize collision avoidance and overall safety for you and your passengers.
As temperatures decline, give special attention to your car's tires. The cold air triggers a contraction of air molecules, resulting in decreased pressure that affects both performance and fuel efficiency.