
Toyota Safety Sense was created because Toyota made safety a core focus long before introducing one of the world’s most celebrated driver-assist systems. The company has a dedicated division that works to advance safety technology. In 2011, Toyota launched the Collaborative Safety Research Center (CSRC) to strengthen its efforts in mobility safety. Since then, the CSRC has teamed up with universities, hospitals, and leading experts to study how to reduce crash injuries, better understand driver behavior, and prevent accidents.